Dr. Smerling
Presentation
Descriptors
Community. Compassion. Communication.
Meaning: A safe space to feel supported, be understood, and grow together.
Presence. Patience. Progress.
Meaning: Healing begins with being seen, unfolds with time, and leads to lasting change.
Therapy for Lifelong Emotional Health
Meaning: A proactive path to resilience, clarity, and well-being—at every stage of life.
Palettes
Warm Neutrals
Evokes a calming, sophisticated setting—like a welcoming therapy room.
To reflect emotional safety, groundedness, and trust.
Name: Soft Taupe
HEX: #c9c6c1
Name: Warm Greige
HEX: #afa6a0
Name: Sandstone Beige
HEX: #d1c7bf
Muted Blues & Blue-Grays
Cool-toned but gentle—represents clear communication and calm thought.
For trust, communication, and clarity.
Name: Slate Blue
HEX: #6b7a8f
Name: Pale Steel
HEX: #bcc5de
Name: Muted Indigo
HEX: #5a6372
Olive or Sage Greens
A nod to healing and the organic, evolving nature of therapy.
To suggest growth, balance, and emotional health.
Name: Sage Mist
HEX: #b8c1a8
Name: Soft Olive
HEX: #a4a380
Name: Weathered Moss
HEX: #8a9a75
Accents: Deep Plum or Mulberry
Adds a grounded richness without being too bold or overpowering.
For emotional depth, warmth, and quiet strength.
Name: Plum Smoke
HEX: #6c4e5b
Name: Mulberry Wine
HEX: #894c5f
Optional Accent: Metallic
As a refined accent, evoking quiet prestige without opulence.
or a high-end, sophisticated, polished feel.
Name: Gold Metallic
HEX: #b79c73
Logo Variations & Applications
Option 1 – Font: Optima
Option 2 – Font: Novar
Option 3 – Font: Adobe Garamond
Option 4 – Font: Andis Light
Option 5 – Font: Basis Grotesque
