Bobby Flay’s Mesa Grill was designed to channel the bold attitude and vibrant flavors of the restaurant. Oversized sans-serif headlines and grounded slab-serif body copy create a confident, punchy rhythm. The chili pepper–inspired palette adds heat, while straightforward, high-impact food photography takes center stage. Layered with interior shots and close-up restaurant details, the design offers a full-sensory taste of place—flavor, fire, and all.