Blue Cup Design is a New York based creative design firm. Our main focus has been on the development of creative properties in the health & wellness and home lifestyle categories.
We believe that each client has a unique message which must be consistent and unified in its application both visually and editorially throughout all touchpoints. Our goal is to deliver a product that is content rich, efficient in its delivery and visually engaging to the consumer.
Blue Cup Design has overseen redesigns of national & regional publications; the creation of numerous websites, logotypes & identity systems and the development and design of 40+ lifestyle books. Blue Cup Design has also developed and implemented retail packaging systems, retail & trade catalogs, national & regional advertising campaigns and integrated branding strategies.
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Who We Are
Blue Cup Design, a creative design firm with its main area of expertise focused on the lifestyle market.
Wayne Wolf is the principal creative at Blue Cup Design with over 25 years of experience in the publishing and retail industry as a Creative Director, Design Director and Art Director.
Wayne grew up in Minnesota where the winters are long, the snow is high and creativity runs deep. In 1996 Wayne moved to New York because the winters are not as long, the snow, not as high and creativity is an absolute must. He brings his passion and his attention to detail to every client. The fact that we are a multi-disciplinary creative firm, developing print and web-based properties from 2D to 3D gives us unique insight in our approach.
Our desire is to bring a fresh perspective to everything that we do.
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What We Do
Blue Cup's approach is rooted in the application and accessibility of written and visual content that can be applied to print and digital media. Our desire is to create a visually dynamic user experience that is part of the unified overall message.
Our Services include:
- Brand Naming & Tagline Development
- Brand Strategy & Positioning Development
- Location Scouting
Design and Development
- Logo and Identity Systems
- Promotional Materials
- Mobile sites
- Direct Mail, Media and Public Relations Kits
- Packaging Systems for Retail and Promotional
- Ad & Marketing Campaigns
- Book Cover and Interior Design
Advertising and Promotion
- Social Media Covers
- Collateral Materials
- Brand Lookbooks
- Direct Mail Piece
- Public Relations Kits
- Media Kits
Retail Presence Programs
- Instore Graphics
- Website Architecture
- Information Systems
- Signage Systems
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