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INVESTMENT GUIDE

Project Investment

A clear look at typical project ranges—so you can plan with confidence.

This guide shares typical investment ranges for common Blue Cup engagements. The ranges are intentionally broad because scope can change based on content readiness, complexity, speed, and the number of formats required. After a short scoping call, you’ll get a clear proposal with deliverables, timeline, and a defined investment.

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What drives cost

Content readiness

Final copy and assets move faster; shaping messaging adds scope.

Complexity

Simple layouts vs custom diagrams, data, motion, and variants.

Scale

One piece vs a system across touchpoints.

Timeline

Rush timelines require compressed cycles and faster feedback.

Services

Brand Foundation

Branding is the difference between having “nice design” and having a consistent presence that feels credible everywhere you show up. It’s how your identity, typography, color, voice, and layout choices work together—so a website, a deck, a brochure, and even signage all feel like the same organization. For some clients, branding starts with tightening what already exists. For others, it means building a practical system from the ground up: clear rules, usable templates, and production-ready assets that make it easier to stay on-brand as you grow. The goal isn’t to make things look trendy. It’s to make your business feel established, coherent, and unmistakably yours—without overcomplicating the process.

 

Brand Alignment Sprint
$2,500–$7,500

Best for: You need clarity and consistency without a full rebrand.

    • Messaging + hierarchy pass
    • Typography/color alignment
    • Quick rules to stay consistent
Brand Essentials Kit
$7,500–$18,000

Best for: A practical foundation your team can use immediately.

    • Logo lockups + file kit
    • Type + color system
    • Core templates (light set)
Brand System + Rollout
$18,000–$60,000+

Best for: A full identity system built for long-term brand equity.

    • Full visual system + guidelines
    • Asset suite for key touchpoints
    • Launch/rollout support
Logos + Marks
Refine + Make It Real
$3,500–$6,000

Best for: You have a direction (existing or AI) that needs professional polish.

    • Typography + spacing refinement
    • Production-ready versions
    • Full logo file kit
Custom Logotype
$7,500–$12,500

Best for: A distinctive wordmark built from scratch for credibility and consistency.

    • 2–3 concept directions
    • Refinement + real-world checks
    • Primary + alternate lockup
Signature Logotype + Mini System
$14,000–$24,000

Best for: A logo plus supporting assets and simple rules to stay consistent.

    • Deeper discovery + scan
    • Supporting mark option
    • Mini usage guide
Presentation Decks
Deck Refresh
$2,500–$6,000

Best for: Content is mostly set; design needs clarity and polish.

    • Cleaner structure + layout
    • Slide consistency pass
    • Final PPT + PDF exports
Custom Deck
$6,500–$15,000

Best for: A persuasive deck with custom structure, visuals, and flow.

    • Story shaping (light)
    • Custom slide system
    • Charts/diagrams as needed
Flagship / Keynote Deck
$15,000–$35,000+

Best for: High-stakes presentations with higher craft and tighter pacing.

    • Deeper narrative support
    • Custom visuals + polish
    • Optional motion/animation
Websites (Design + Build)
Starter Website
$7,500–$15,000

Best for: A clean, credible site with clear structure (~5 core pages).

    • Design + build
    • Mobile responsive
    • Basic SEO setup
Custom Marketing Site
$15,000–$40,000

Best for: Stronger storytelling, custom templates, and clearer conversion paths.

    • 8–15 pages typical
    • Custom page layouts
    • Stronger content hierarchy
Signature Site + System
$40,000–$100,000+

Best for: Scalable structure, deeper interactions, and multi-template systems.

    • Multiple templates
    • Advanced UI/UX
    • Stronger brand presence
Marketing Materials
Refresh + Ready-to-Use
$2,500–$5,000

Best for: Fast, clean materials using existing brand foundations.

    • Brochure (simple format)
    • Postcard
    • 6 social templates
Custom Package + Mini System
$6,500–$12,000

Best for: Designed as a cohesive set with reusable template logic.

    • Brochure + postcard
    • 10–12 social templates
    • Consistency rules
Signature Collateral System
$13,000–$25,000

Best for: Launch-ready kits with deeper craft and a stronger system.

    • Multi-format templates
    • Supporting graphics style
    • Mini guide (6–10 pages)
Environmental + Environmental
Single Application
$1,500–$6,000

Best for: One focused need with real-world constraints and specs.

    • Vehicle wrap layout
    • Exterior sign design
    • Lobby feature moment
Small System
$6,000–$20,000

Best for: A small set of coordinated applications across a space or fleet.

    • Exterior + lobby pairing
    • Small wrap set
    • Vendor-ready specs
Signage / Wayfinding System
$20,000–$75,000+

Best for: Multi-sign families with hierarchy, rules, and rollout logic.

    • Interior signage families
    • Wayfinding hierarchy
    • System documentation