For H. Brooks & Company, Blue Cup Design captured the brand’s immediacy, humor, and fresh-first mindset. We sourced honest, no-frills imagery, then overlaid each with hand-sketched pencil drawings—like spotting shapes in clouds—to evoke whimsy with purpose. From logo to packaging to sales kits, the work reflected a straight-from-the-source attitude and showcased our offbeat, intuitive approach to bringing brand stories to life.