Case Study
Cathy Hobbs Design Recipes
Branding • Logo • Visual Identity • Environmental Branding • Promotional • Collateral
Our work for Cathy Hobbs Design Recipes focused on bringing cohesion to a suite of distinct yet connected brands. Blue Cup Design developed a visual system that honors the individuality of each brand while maintaining a consistent dedication to clarity, versatility, and high-level design. From signage, packaging and environmental branding to brochures and promotional materials, each element was created with purpose and longevity, supporting a brand family built to evolve and endure
“
I’ve had the privilege of working with Wayne and Blue Cup Design for nearly a decade—and I can say without hesitation that he is the creative force behind the visual identity of every one of my brands. From logo development to business cards, vehicle wraps to building signage, Wayne has crafted the branding for my core company as well as multiple other ventures with precision, insight, and exceptional taste. What sets Wayne apart is his ability to listen, interpret, and elevate ideas into visual identities that are not only beautiful but strategically aligned. His work is consistently stunning, cohesive, and refined, and his professionalism and creative instincts make him an indispensable partner in everything I do.
Cathy Hobbs, Founder
”
Logotypes
Highland Passive House
Cathy Hobbs Design Recipes
C. Hobbs – Crest
The Store Storage
